OWN A W.O.L.F. GYM FRANCHISE AND BUILD MORE THAN A BUSINESS
Create Real Community, Lasting Impact, And A Thriving Business You’re Proud To Own
W.O.L.F. isn’t just another fitness franchise. It’s a proven model backed by a combined 70+ years of experience and relentless support — designed to help serious franchisees build a successful gym franchise , lead their communities, and stand for something bigger than themselves.
We Are Partners With...
More Than a Franchise. A Values-Driven
Business That Changes Lives
Honor
Doing what’s right – even when it’s hard, even when no one’s watching.
Integrity
Saying what you mean. Doing what you say. Leading with honesty and strength.
Commitment
Our franchisees don’t go it alone. We show up and support you every step of the way.
Community
More than members. W.O.L.F. gyms are local tribes where people connect, grow, and belong.
How W.O.L.F. Got Started - Tony's & Trish's Journey
We began as a husband-and-wife duo, and after years of hard work, we’ve grown into a nationwide company. We’re Tony and Trish Saxby, and we took over W.O.L.F. Brigantine in September 2018, infusing it with our unique blend of classic strength equipment and modern energy.
We understand that showing up can be the toughest part of the journey, so we’re dedicated to making sure everything else is seamless. We’d love for you to visit us and become a part of our growing WOLFPACK! WORK. OUT. LIVE. FIERCE!
Own A Gym With Heart Backed By Systems That Actually Work
If you want a gym that truly matters to your community, you’re in the right place. W.O.L.F. isn’t your typical gym franchise – it’s not just a logo, a lease, and some equipment. It’s a high-performance gym with heart.
We help you launch FAST with proven systems, elite support, and a brand that stands for something. Click below to see how you can build the most talked-about gym in your city.
See If You Qualify To Own A W.O.L.F. Gym
We Took The Guesswork Out So You Can Focus On Growth
Starting a gym from scratch is hard. Getting stuck with a franchise that offers no real support? Even harder. That’s why we built W.O.L.F. Gyms differently.
You’re backed by 70+ years of experience, step-by-step launch support, and proven systems used by the industry’s best. Sales, marketing, community growth – it’s all built in. You can scale quickly and avoid the mistakes most gym owners make.
Investment Overview
Investing in a W.O.L.F. Gym franchise gives you access to a streamlined, high-impact business model in a global industry that is expected to grow from $112B to over $200B by 2030. With multiple in-club revenue opportunities, ongoing coaching, and tools that remove guesswork, you’ll be equipped to own a successful gym that delivers results.
25+ Gyms
Signed
7% Low Franchise Fee
70 Years+ Experience
25+ Gyms Signed
7% Low Franchise Fee
70 Years+ Experience
25+ Gyms Signed
7% Low Franchise Fee
70 Years+ Experience
Why Dave Bautista Has
Invested In W.O.L.F.
Backed By The Industry’s
Biggest Names
The team of partners was strategically formed with the purpose of bringing in an expert in each of the crucial facets of the fitness industry. Our industry connections & relationships, our marketing strategy, our operations plan, and our brand recognition continue to accelerate and drive us forward.
T O N Y b S A X B Y
Founder & CEO
D A V E B bA U T I S T A
Actor & Entrepreneur
C A L E bO W E N
Gym Launch CEO
D A N b S O L O M O N
Mr. Olympia President
Why Open A W.O.L.F. Gym?
Backed by 70+ Years of Experience
W.O.L.F. was built by seasoned gym operators, fitness executives, and former athletes who know what works — and what doesn’t. You won’t be guessing. You’ll be guided.
Low Flat Franchise Fee Model
Our model is designed to support owner growth — not penalize it. With a 7% flat fee structure, franchisees keep more of what they build, while still gaining access to world-class resources and support.
Step-by-Step Launch & Grow System
From securing a location to pre-sale marketing, our launch process is designed to help owners open with momentum. Training, templates, and coaching are built into every phase. And it doesn’t stop once you’re open.
Brand Power with a Clear Voice
W.O.L.F. doesn’t try to be everything to everyone. It attracts members and owners who value grit, community, and real training. That positioning makes it easier to stand out in crowded markets.
Built to Serve the Owner, Not Just the Member
From day one, our systems are designed with the owner in mind — from lead generation tools to retention frameworks to simplified ops — so that you can focus on building a profitable, sustainable business over time.
See If You Qualify To Own A W.O.L.F. Gym
Build The Type Of Gym You Wish Existed In Your Community
Remember when gyms felt personal – not corporate? When people knew your name, showed up for each other, and trained hard with purpose? W.O.L.F. brings that family feeling back.
You’ll offer premium amenities and cutting-edge support, but the heartbeat of your gym is something deeper – connection, culture, and real community. That’s why members stay longer, train harder, and tell everyone they know.
This Isn’t For Everyone But That’s Exactly The Point
We’ve turned away 137 ready-to-pay investors – not because they lacked money, but because they lacked the mindset. W.O.L.F. gyms are built on four non-negotiables: Honor. Integrity. Community. Commitment.
If those values don’t resonate, this isn’t for you. But if they do – and you’re ready to lead from the front – we’ll hand you everything you need to build a gym that transforms lives and becomes the heart of your community.
See If You Qualify To Own A W.O.L.F. Gym
What Real W.O.L.F. Gyms Look Like
Build A Gym That’s Loved By
The Community
Joining Wolf Gym was a game-changer. I've never felt stronger, more focused, and more motivated.
– Alex Carter
At Wolf Gym, I found more than just a place to train—I found a community that pushes me to be my best every day
– Jordan Lee
Every session at Wolf Gym makes me stronger, faster, and more unstoppable. Best decision I’ve made!
– Taylor Brooks
Joining Wolf Gym was a game-changer. I've never felt stronger, more focused, and more motivated.
– Alex Carter
At Wolf Gym, I found more than just a place to train—I found a community that pushes me to be my best every day
– Jordan Lee
Every session at Wolf Gym makes me stronger, faster, and more unstoppable. Best decision I’ve made!
– Taylor Brooks
Your W.O.L.F. Roadmap
STEP 1 INTRODUCTION
Complete our contact form to let us know you’re interested and our team will reach out with more information.
STEP 2 KICK-OFF
We schedule an in-person or remote meeting to review your application and discuss our potential partnership.
STEP 3 DISCOVERY CALL
Complete our contact form to let us know you’re interested and our team will reach out with more information.
STEP 4 SIGN THE FDA
We send over our Franchise Disclosure Agreement and once you sign it’s official. Welcome to the W.O.L.F.
STEP 5 START TRAINING
Our comprehensive program includes hands-on training at our headquarters, on-site support during start-up, and ongoing guidance.
See If You Qualify To Own A W.O.L.F. Gym
Hear From Other W.O.L.F. Franchise Owners
Joining Wolf Gym was a game-changer. I've never felt stronger, more focused, and more motivated.
– Alex Carter
At Wolf Gym, I found more than just a place to train—I found a community that pushes me to be my best every day
– Jordan Lee
Every session at Wolf Gym makes me stronger, faster, and more unstoppable. Best decision I’ve made!
– Taylor Brooks
Joining Wolf Gym was a game-changer. I've never felt stronger, more focused, and more motivated.
– Alex Carter
At Wolf Gym, I found more than just a place to train—I found a community that pushes me to be my best every day
– Jordan Lee
Every session at Wolf Gym makes me stronger, faster, and more unstoppable. Best decision I’ve made!
– Taylor Brooks
Our Promise To You
We’re not here to sell franchises. We’re here to build leaders. When you join W.O.L.F., you get real support from a team that shows up – helping you launch fast, lead with integrity, and build a gym your community is proud of. You’re not just another number. You’re part of the pack.
Want To Learn More? Let’s Talk
Fill out the form and we’ll send you:
A full info pack about W.O.L.F. franchise opportunities
Investment and support details
Insights into our systems, training, and launch strategy
A breakdown of what makes W.O.L.F. different
An invitation to speak with our team and see if you’re the right fit
See If You Qualify To Own A W.O.L.F. Gym
Frequently Asked Questions
What Qualifications Do I Need?
Yes! We offer exclusive territories to all of our franchisees based in a defined area documented as a 50,000 to 100,000 population center or a 5 mile radius from the location.
Will I Have An Exclusive Territory?
Yes! We offer exclusive territories to all of our franchisees based in a defined area documented as a 50,000 to 100,000 population center or a 5 mile radius from the location.
What Costs Are Associated With Investing In A Franchise?
Yes! We offer exclusive territories to all of our franchisees based in a defined area documented as a 50,000 to 100,000 population center or a 5 mile radius from the location.
What kind of support will I receive?
Yes! We offer exclusive territories to all of our franchisees based in a defined area documented as a 50,000 to 100,000 population center or a 5 mile radius from the location.
What makes W.O.L.F. different from other franchises?
Yes! We offer exclusive territories to all of our franchisees based in a defined area documented as a 50,000 to 100,000 population center or a 5 mile radius from the location.
Start Your W.o.l.f. Journey TODAY
In the business of creating your favorite gym. We don't compromise on our core values: Honor, Integrity, Community, & Commitment. Among the nation's fastest-growing gym brands for a reason.
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